⛩️ Welcome to True Comparison

Picking insurance is a bit like choosing from a wine list. Few of us know what we're buying and balancing price and provider is often guesswork.

We're here to help.

True comparison is more than just choosing the cheapest option. It is also about considering what other buyers have to say about the product and the service. We are changing insurance starting with how you: search, review and store it.

💡 Search that finds promises worth the price

We're redefining what the best insurance search experience should look like. Built to uncover the providers you can trust to keep their word based on other buyer reviews. Intuitively highlighting who you're already with and matching you to their other products.

Search for insurance

🧮 Reviews that work for you

Do you remember which providers you got quotes from last year? (No one does)

With us, you can review multiple insurers at once with us - giving you oodles more buyer power! We also remember your likes and dislikes, so you don't have to.

Your reviews also help us match you to the perfect insurance search the next time you need cover.

Leave a review now

🗂️ A wallet for any insurance, from anywhere

You probably have insurance from more than one provider. This means documents stashed across multiple logins, making it hard to share policies with partners, colleagues or clients.

We have fixed that.

Using our free online wallet, known as Pouch, you can store all your cover in one secure place. No more riffling through emails or cupboards.

Sign-up for Pouch

✊ You're in charge

Insurance is a hassle - undeniably. Our system gives you control: a central place to do your insurance, securely.

Let the evolution begin.

Find out more