"Why don't you LOVE ME?": Quote Stage Reviews - SPOILER

Ask the toughest question, to the most people, the safest way.

🔑Quote Experience - Unlocked

- standard license provider page now have a new "button" unlocked.

It lets buyers post a review for their quote experience.

We think it's huge - because, of course, most people don't buy when they get a quote.

graphic of a sales journey

So, now providers have a means to ask those who didn't buy, why? It's a safe space, too. Because we use Medals Tables, there's no public star shaming. No algorithmic punishment beatings on Google searches - only the chance to listen. To get better.

My team and I are changing the way reviews work for insurance. We see reviews as an insurance policy for your marketing spend. We remember who your buyers are - and that, in time, will allow us to help you re-target buyers we know, you know. Make sense? All in good time.

We know, from listening to providers, that many are paying platforms like Trustpilot or Feefo. I for one value them both - yet everything about insurance, a unique sector, clashes with their model. Star Averages are a trap - pull up!

Both offer the tantalising bonus of cheaper cost per click or SEO on Google. Apparently. I say that, because of course Google's algorithm is private. We don't get awarded that until we've had at least 10,000 reviews. So until then - Star Reviews win that battle.

We know from demos that most providers only request feedback from a buyer that's just purchased. The idea is that they're happy - we should tell others that we have happy buyers, that will make them buy more from us.

📣 Review Value Example

We also know that between 5-15% of all those "invited" complete reviews. Most people don't leave a review - but many people think they're important. The rabbit hole goes far deeper.

But, if you have 1000 quotes a month, with a 30% conversation, then only 10% of your 300 leave a review... you're actually getting just 3% of your total engagements reviewing you.

Buyers are perceived to "trust" independent review sites - well they may. Set against a model that's equally as simple - but far more powerful - we think they'll trust our way, too.

The virtue of Google Trusted Partner status becomes a rod for a provider's back. Request too many reviews - what if they're bad and trash your New Business count?

For the numbers we exampled earlier - does that sound useful for anyone? No.

Why not do your own Review Value Checker? Also, consider:

What's my cost per invite?

What additional value do I gain from these reviews?

They say turn your weakness to your strength - so here goes!

Using a Worry+Peace page to ask "Why didn't you choose us?" (why don't you love me) is an epic opportunity. Because WE ARE NOT gifted by Google with the competitive advantage TrustPilot and other "Google Partners" have - reviews on our platform will be 1) irrelevant to Google 2) super private for you.

Feast on the data - it'll make you better for buyers. And we want everyone to buy insurance better. There many other reaons to join the only platform the links and connects insurance. For that, you need a demo.

Book A Demo

This new minor feature arrives on all paid-for subscriptions, as of Monday next week.