What is influencer insurance?

Profile protection insurance

Social media is a bit big these days, isn't it? If projecting your ideas, garnering influence and seeding ideas amongst the digital natives of the World is your thing, and if it is tied to your career, contracts and earnings, then this insurance product is right up your street.

Refreshingly, it's also pretty much "form free". Each product is crafted for you, customised to your unique social media profile. That's a lovely thought - that no bots or algorithms are involved in this one - just good old-fashioned humans.

With premiums starting at an incredibly affordable 58p per day, a small price for protecting your reputation.

What the insurance covers:

  • Negligence
  • Libel/slander (defamation)
  • Breach of Intellectual Property (e.g. breach of copyright and trademark)
  • Breach of confidentiality
  • Cyber exposures

Limits available:

£100,000 up to £5m cover


Worldwide territory and jurisdiction. Given the vast reach of Social Media, this insurer believes worldwide jurisdiction is a key aspect of this cover.

Who is Profile Protection insurance for?

  • Bloggers
  • Vloggers
  • Thought Leaders
  • Key Influencers
  • Celebrities
  • Sports Personalities
  • Professional Sports Clubs
  • Public Figures
  • Academics
  • Founders & senior Company Directors

How much is Influencer insurance?

The minimum premium is £195.00 + 10% Insurance Premium Tax.

Possible claim examples

Don't just take our word for it, examples of the need for this insurance occur almost on a weekly basis. (We're sure you can also think of a few risks or examples) Given the importance of social media to many careers, it's small wonder that these kinds of tensions and issues arise. Don't be at the centre of a storm.

Chris Cairns v Lalit Modhi

England’s first ‘Twibel’ (Twitter libel) case. £90k in damages, but a massive £400k in legal costs.

Michelle Phan

Beauty vlogger Michelle Phan is being sued for millions of dollars by Ultra Records for alleged copyright infringement in her videos:

Courtney Love v Dawn Simorangkir

$350,000 settlement – we include WW including US jurisdiction as standard. US claims are expensive, and a Twitter claim can be brought anywhere in the world – we ensure these individuals are fully covered for such a scenario.

Lord McAlpine v Alan Davies

Lord McAlpine was accused of being a paedophile in a BBC Programme. Alan Davies, a comedian, simply re-tweeted someone else's post and he was sued for libel. Damages undisclosed. This shows how even a simple 'retweet' can result in a claim.

How to apply?

To get a no-obligation, free quote for personal profile protection insurance, you simply have to ask. Tweet, facebook us or email us on support@worryandpeace.com. We are also available to call on 0330 880 8326.

You could also fill out our nifty smart form, which will set up a quote ticket request for you inside our snazzy, free app, Pouch.

Whether you're managing your own profile, or someone elses, this could be for you.

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